Dom Cappuccilli, the CEO of The Clean Sell, will be presenting his highly lauded workshop "Is Your Business Telling A Story That Sells?". Dom is a well-known sales and business development consultant in the New York City area who works exclusively with small businesses and startups.
He is known for his engaging and practical approach that helps you use the principles of sound storytelling to turn your pitch into a closing machine. In this 60-minute keynote speech, you’ll learn the real reason why everyone tells you how great your presentation is and then you hear crickets when it’s time to take the next step in the sale (hint: it has nothing to do with your product!). You will learn the fundamentals and process of crafting a sales story that is well told and fundamentally structured to move your prospect to action.
This 3-minute talk followed by a Q&A session for an additional 30-45 minutes.
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Dom Cappuccilli combines the power of a trained storyteller with the real world experience of an elite salesperson. In fact, he became an elite salesperson because he was a trained storyteller, which is why he is uniquely positioned to help you develop and perfect the story that will sell your product.
Dom attended the top-rated S.I. Newhouse School of Journalism at Syracuse University and became a sports and human interest reporter. While pursuing postgraduate work in screenwriting at UCLA, the founder of a fast-growing healthcare company requested Dom’s creativity to help tell a better sales story. Within 6 months, he doubled the company’s revenue by reimagining their sales. It was then that Dom started to realize the true potential of storytelling in business.
His next step saw him rise to sales leader at unicorn startup ZocDoc—currently valued at $1.8B—before joining Arches Technology as Vice President of Business Development. There, he created, oversaw, and successfully sold an entirely new patient education product line to cancer centers and health systems. While at Arches, Dom met many entrepreneurs and was amazed that almost all of them were succeeding in spite of their sales story, not because of it. After working with him for just a few hours, they started to see significant jumps in close rates and in many cases, six-figure increases in revenue! The Clean Sell was born soon thereafter and has helped hundreds of entrepreneurs find their story and grow their business since.