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Defining Your Travel Brand, Before Someone Defines It Irrelevant

  • Voyager Clubhouse 137 West 25th Street New York, NY, 10001 United States (map)

A workshop with Erik Fabian of Moleskine

Travel startups have is too easy. What customer wouldn't want to get to know the story of a hot startup who just wants to help everyone explore the world? So why does it feel so hard to crystallize your story and get noticed? Erik Fabian, founder of Upright Brand, will share the two questions that every startup must answer to define their brand story. He will illustrate the process with some behind-the-scene insights about how the Moleskine brand was created -- including how the seeds of the Moleskine brand were discovered in a book about traveling the world.

Registration for events in our Advisor Workshop series is available to all members. Click here to join the 600+ travel innovators in our digital club.

About Upright Brand

Upright Brand is a consultancy that helps entrepreneurs grow their businesses in an age of off-the-shelf ventures. Erik built the brand, communication, and event teams at Moleskine America and Greenhouse Software. He has created projects with brands like (RED), the French Embassy of NY, YouTube star Michelle Phan, the largest Instagram street-art gallery Instagrafite, and Kehinde Willey, the artist who just painted President Obama's portrait for the Smithsonian.

Earlier Event: February 27
Travel Trailblazers Breakfast
Later Event: March 22
Travel Startup Happy Hour